The face cleanser that turns the morning rinse into a thirty-second K-beauty ritual.
Open the cap, lock the soft silicone brush head onto the pump, press once. The mousse arrives already cushioned — aerated through the bristles, dense enough to hold its shape, soft enough to read as luxury rather than detergent. The architecture behind the foam is two coconut-derived amphoteric surfactants — 4.5% Coco-Betaine and 4.0% Disodium Cocoamphodiacetate — replacing the sulfate detergents that most foaming face washes still rely on, paired with 10% Glycerin as a humectant cushion that keeps the post-rinse face from going tight or squeaky. The sum of those formulation choices is the result printed on the dermatology lab report attached to this SKU: a Mean Cumulative Irritation Index of 0.17 across 21 adult subjects in a 24-hour occlusive patch-test — clinically non-irritating, well below the 0.25 threshold.
Between the bristles and the rinse, the formula carries the line's K-beauty brightening signature — trace Ascorbic Acid (Vitamin C), Arbutin and Niacinamide alongside fruit-extract notes of Yuzu, Lemon and Lime. The on-pack "Vitamin C 99%" figure refers to the purity grade of the L-Ascorbic Acid raw material used in formulation; the trio sits in the bottle at trace cosmetic concentrations as the line's signature thread, not as treatment-grade brightening serums in disguise. Panthenol (Vitamin B5) finishes the formula with the K-beauty post-cleanse comfort note. The on-pack 7-free badge — Alcohol-free, SLS-free, SLES-free, colorant-free, paraben-free, mineral-oil-free, hydroquinone-free — is fully defensible on the verified ingredient panel.
150ml of premium daily face cleansing in a hygienic foaming pump with a detachable, dishwasher-safe silicone-bristle brush head. Twice-daily use lasts approximately three months on a single pump-routine cadence. 12-month PAO. Made in Korea. Engineered for the GCC face, the GCC AC-and-sand season, and the modern bathroom-shelf morning.
For external use only. Avoid eye contact — rinse with water if contact occurs. Discontinue use and consult a doctor or pharmacist if signs of abnormality occur. Detach and rinse the silicone brush at least once a week for hygiene. 12 months PAO. Made in Korea.
✓ Dermatologist-tested non-irritating in a 21-subject clinical patch-test (M.C.I.I. 0.17, threshold <0.25)
✓ 7-free formula — Alcohol-free, SLS-free, SLES-free, Colorant-free, Paraben-free, Mineral-oil-free, Hydroquinone-free
✓ Gentle amphoteric coconut-derived surfactant pair (Coco-Betaine + Disodium Cocoamphodiacetate)
✓ 10% Glycerin humectant load — no post-cleanse tightness, no stripped feel
✓ Detachable silicone-bristle brush head — controlled mechanical exfoliation in one step
✓ Foaming pump dispenser — hygienic, dose-controlled, two pumps per face
✓ Whitamin C signature trio — Ascorbic Acid, Arbutin and Niacinamide trace
✓ Citrus brightening botanicals — Lemon, Lime and Yuzu fruit extracts
✓ Panthenol (Vitamin B5) post-cleanse comfort note
✓ 150ml — calibrated for approximately three months of twice-daily face use
✓ Made in Korea
✓ 12-month PAO from opening
The Daily Korean Brightening Cleanse — every morning and every evening, on wet face skin, with the included silicone brush.
Step 1 — Wet
Splash lukewarm water across the face. Mineral-clean, body-temperature water is best — avoid hot water, which strips the barrier, and avoid cold water, which dulls the foam-builder activity.
Step 2 — Dispense Through the Brush
Lock the silicone brush head onto the pump nozzle. Press the pump once or twice — the mousse aerates as it travels through the bristles and emerges already cushioned, dense and ready to massage. Two pumps is the standard adult dose.
Step 3 — Massage
Move the brush head in slow, soft circles across the face — start at the centre of the forehead, along the nose ridge, across the cheeks, around the chin, and finish along the jawline. Linger five extra seconds on the T-zone where AC-day sebum builds. Avoid the eye orbital ring entirely. Total massage time: 30 to 45 seconds. Do not press hard — the silicone bristles are designed for a soft, contact-controlled exfoliation, not a scrubbing motion.
Step 4 — Rinse
Splash the face thoroughly with lukewarm water until the foam fully clears. Pat dry with a clean, soft cotton towel — never rub the towel across freshly cleansed skin.
Step 5 — Layer the Treatment
Follow with toner, essence, serum and moisturiser in your usual order. The cleanser leaves face skin in its receptive post-rinse window — the next 60 seconds is the highest-absorption moment of the daily routine.
Step 6 — Brush Hygiene
Detach the silicone brush head from the pump nozzle once a week. Rinse it under warm running water with a drop of mild soap. Air-dry on a clean towel before reattaching. The silicone material is non-porous — it does not harbour bacteria the way a fabric or natural-bristle brush does — but a weekly rinse keeps it hygienic across the full 12-month PAO window.
Frequency
Twice daily — morning and evening — every day. The cleanser is calibrated for daily-frequency use; no rest days required.
Caution
For external use only. Avoid eye contact — if contact occurs, rinse thoroughly with water. Discontinue use and consult a doctor or pharmacist if any signs of abnormality occur. Store away from direct sunlight at room temperature. Keep out of reach of children.
Aqua, Glycerin, Coco-Betaine, Disodium Cocoamphodiacetate, Sodium Chloride, Dipropylene Glycol, Hydroxyacetophenone, Caprylyl Glycol, Lauryl Hydroxysultaine, Citric Acid, Betaine, Ethylhexylglycerin, Fragrance, Panthenol, Butylene Glycol, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Junos Fruit Extract, Arbutin, Ascorbic Acid, Niacinamide, Dipotassium Glycyrrhizate.
Alcohol Free
SLS Free
SLES Free
Colorants Free
Parabens Free
Mineral Oil Free
Hydroquinone Free
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